Ad Tracking, The Fruit of the Site Promotion Labor

Thanks for coming down. Today I would like to talk to you about a very powerful tool which is known to most internet marketers as an ad tracker. Ad tracking is one of the most useful products because it enables its user to keep track of where their visitors are coming from both on the internet and physical location. The ability to know what time of day your visitors are coming to your site is valuable because you can put out different promotions during peak traffic times throughout the day. If you can target your visitors to a particular time of day and have a different promotion per time, I would consider you a talented marketer and/or web master.

It is also important to track your advertisements because it can help qualify your targeted traffic by making sure it’s coming from particular countries you might be selling your product to and/or sites with related content. By being able to track visitors IP addresses you will detect usually their home country,state and/or city. You can qualify traffic this way by removing countries that are not on your sales preferred locations. There is also the referring website feature which tells you where your visitor came from prior to visiting your site. This would enable you to keep track of your back links and or abstract advertising that may not be compatible with your website anymore.

For example, you can go to the website that your visitor came from to see which link they clicked on back to your site. If your link ends up on a site that does not have anything to do with your own website content you might as well drop that ad and reinvest that money to an ad on a site that is related to yours. this is because you can better qualify the traffic if it is coming from a site that has content related to your. Targeted traffic is good but qualified and targeted traffic is better. The more qualified the visitor the more likely that visitor may become a buyer. The first thing to do to qualify your visitors is track your advertising.

It is interesting that the targeting of traffic could get more in-depth through social media because we are now able to qualify traffic per the user’s name. In addition information that these users provide such as yearly income, family size, education, work experience, ability and more can be used to promote products particular to the users needs, wants, and desires. It is becoming easier to generate very qualified traffic through social media and article marketing so it is very important that you track where these visitors are coming from so you can see the fruits of your labor.

Top 10 Internet Marketing Trends for 2011

The dawn of 2011 gives us the perfect opportunity to predict the top 10 internet marketing trends for the upcoming year. The 90′s was the decade of the internet, and since then we have seen new layers, tools, and worlds built on top of the world wide web.

Social networks dominated the past decade, apps came on top of that, and 2011 will bring even more areas of digital interaction and communication.

And just to have some fun for the holidays, I decided to turn them into some of the cheesiest puns and rhymes ever assembled in a blog post. If you can’t stand the rhymes, I’ve put a real title right next to them.

So here’s my take on the top 10 trends (in order) for internet marketing in 2011.

(1) No more game layer naysayers (The sculpting of the “game layer”)

Seth Priebatsch, the founder of SCVNGR, plans to build a “game layer” on top of the world. Things like rewards programs, board games, social games and check-ins have all come to make up the idea behind a game layer.

This game layer is a way to influence consumer behavior, by turning everything into a game. Wherever you go, whatever you buy will be built into a sort-of game dynamic that will reward you in multiple ways.

This game layer will be the most important trend to watch in internet marketing in 2011, as companies like SCVNGR and Four Square become a bigger part of the consumer process.

(2) Even more apps perhaps (Mobile apps continue to “suburbanize” the internet)

The internet has been compared to the wild wild west with its initial lawlessness and quick expansion. With the introduction of apps, the internet is being tamed into smaller communities – suburbanizing the internet in a way.

Jeff Cormier (Examiner.com) wrote an article today about how mobile apps are projected to experience 60% growth by 2014. In addition, revenue from mobile apps will increase from $4.9 billion this year, to $35 billion by 2014, according to an IDC report.

So we will see even more apps in 2011. Apps mark the beginning of the taming of the internet into organized mobile programs, and 2011 will continue this trend.

(3) All bets off, all Groupon (Downward pricing pressures on SMBs from Groupon-like sites)

As Groupon continues to roll out sites for more and more cities across the country, the “group coupon” phenomenon continues to sweep the web.

Thousands of other coupon sites have also popped up. I Am Hungry, for example, offers restaurant deals around your area. With apps for Facebook and mobile devices, these types of sites are spreading like wildfire.

We are almost at the point with all of these sites that you could always get a meal at half price. For 2011, look for the Groupon and I Am Hungry-type sites to put downward pricing pressure on small service businesses (especially restaurants).

(4) Online privacy issues and miscues (Online privacy becomes a huge issue/opportunity)

Access to data is an essential part of the idea behind Web 2.0. Having up-to-date information on people is the key to targeting search results, advertising, and offers. However, when will this go too far? 2011.

The Federal Trade Commission just released a report this month about protecting consumer privacy. This movement covers an idea to implement a “Do Not Track” program for consumers. This would be a technology that would allow consumers to tell websites to not track their activities and information.

As this movement plays out, look for online privacy to be a huge part of the web in 2011.

(5) Boob Tube out, YouTube in (Increase in online video marketing)

Faster internet connections, easy share capabilities, better video search, link integration, and YouTube channels – these all point to an even bigger emphasis on video marketing. A video going viral is the dream of every marketer, and it’s easier to make those videos and easier to have them spread.

Pew Internet Research says that 7 in 10 adult internet users have used the internet to watch or download a video. In addition, videos can help increase search rankings and have a major impact on SEO.

With all of these factors coming together, online video marketing will become mainstream in 2011.

(6) Local becomes focal for search engines (More emphasis on local search)

Over the last few months of 2010, we’ve seen local results take a bigger role in Google SERPs (search engine results pages). Tools like Google Places and Yahoo! Local make it easier for businesses to gain exposure for their certain keywords and now have placed more importance on those listings.

By incorporating Google Tags into Google Places and offering statistical insights for your place listing, Google is telling small businesses that local search will become even more important in 2011. This makes sense considering that the goal of a search engine is to deliver the best results for each search. What good would a plumber in Seattle do for a homeowner in Boston?

(7) 2011 Twitter: More litter, less glitter (Major change in the Twitter model)

A San Francisco Chronicle article came out today revealing statistics about Twitter. As the article states, Only 8% of American adults use Twitter and less than 1/4 of those users are “heavy” Twitter users.

Twitter’s goal to become the world’s largest media company, therefore, is too far out of reach.

It seems that Twitter has been most successful in the celebrity-realm, as people can get an insight into the lives of their favorites stars. The celebrity element, however, is not mainstream enough for Twitter to survive solely on that niche and its goal to become THE media outlet seems out of reach. So where does Twitter go from here?

Well, we’ve seen the introduction of “promoted tweets” and the new Twitter profile in 2010.

What does 2011 hold for Twitter? I am predicting declining participation rates on Twitter, more dead profiles, and potentially a serious change to make money and increase participation.

(8) HTML5 goes live (The release of HTML5 and its impact)

HTML5 is currently under development by the Web Hypertext Application Technology Working Group. The latest HTML revision will make it easier to incorporate multimedia into websites.

The impact on SEO will be interesting to follow in 2011. The new <> tag, for example, will make it easier to segment new posts for online periodicals like blogs and online magazines. Search engines will most likely place either more or different emphasis on these sorts of tags.

(9) Online communities = new opportunities (Market Research continues to change)

Typical market research reports are generated over a long period of time and result in 1000 pages of somewhat outdated data. Online communities are a newer way to conduct real-time market research from a group of about 200-500 consumers that represent the target market for that specific brand. These people will answer key questions and discuss certain topics associated with a product before it launches, for example.

Companies like Communispace and MindGauge allow brands to gather consumer insight quickly. MindGauge’s website describes the difference between traditional market research and online communities by saying, “Rather than an independent source gathering information, respective managers will begin to integrate the community into all components of their projects.”

Although this powerful insight tool has been around for awhile, we are predicting that more dollars will be devoted towards this kind of tool in 2011.

(10) The cloud starts to reign (Cloud Computing continues to spread)

Although “the cloud” does not really fall under internet marketing, its impact on agility for sales forces and IT departments is undeniable, so it found its way into the top ten. The days of building custom-made business apps and software are gone with companies like salesforce.com. Cloud computing allows businesses of all sizes to get better systems up and running, faster and cheaper than custom-built software.

For 2011, even more clunky and expensive IT systems will be scrapped for the cloud and collaboration will be brought everywhere through mobile devices.

2011 should be the fastest year in internet marketing. Many more trends will occur that could change the landscape of internet marketing for businesses of all sizes.

What do you see as the biggest trend for 2011?

How to Grow Your Online Home Based Business – List Building With Ad Swaps

Do you want to turn your online home-based business opportunity into a cash machine?Sure enough the answer would be a big YES. Why do you start a business in the first place, right? I’m sure that you want to earn big cash. You want to achieve a financial state where money is not an issue in your life anymore. If you need those green bucks, you take what is necessary without worrying if there will be enough of it to pay next month’s bills. I can understand if you are concerned about growing your online home-biz. I’ve been there and partly am still there while I’m writing these lines. However, the difference between the present and before is that now I know what to do. I have seen some results from my efforts.In order to grow an online home-based business you must build and grow a list of followers, more or less like the list of followers you find in Twitter or Facebook. Those are people who share the same interests with you. In marketing, this is an invaluable asset…people who like what you offer them and want more of it. That’s what a list of subscribers is about. List building is a must for any Internet home-based business entrepreneur.So, how do you build and grow a list for your online home-biz?If you are starting from scratch then I’d suggest you using giveaway events, social media marketing, article marketing, video marketing, blogging and other free marketing methods to attract potential people to your list. If you already have a list of over 300 subscribers, you can try using Ad Swaps…Haven’t heard the word before? That’s OK, I can explain for you.An Ad Swap is the custom of swapping your own customer list with another marketer who has a similar niche as yours. Of course, in practice, you don’t hand over each other’s mailing lists but you will send out a mailing on behalf of someone else to your list, whilst they will do the same for you. I guess your list is small yet, although you can create a product that can add value to other marketers with big lists. Offer them your product in exchange of a solo ad to their lists.There are many Internet marketers out there who enjoy helping other people like you and I because they have been in the exact, same situation not so long ago. See adswaps.net or marcuspassey.com for examples of what I’m talking about. Now is the time to take action and start growing your online home-based business. Do the following:Create a new product in the next 48 hours.

Ask people you know or other Internet marketers at WarriorForum dot Com for advices, observations and comments about your product.

Make the necessary changes.

Create a list of Internet marketers you’d like to contact (JV partners). If you have been in contact with them before then it’s even better.

Contact your list of possible JV partners.Warning – Before you contact or associate with possible JV partners, you have to make sure you know how to do Ad Swaps the proper way. Neglecting this step will result with you failing miserably. As soon as you have mastered the Ad Swaps strategy you’ll see your list swamped at an overwhelming speed you have never imagined possible. Nobody can stop you from being a successful Internet home-based business entrepreneur now!

The Brilliance and Strength of Home Based Businesses

Have you ever considered how many small home-based businesses there are in the United States? Well, nearly half of all city business licenses are that of home-based businesses. And did you know that 10% of our US population is self-employed, that means 30-million people work for themselves and half of them, or 15 million people are thus, small home-based companies.That is truly amazing isn’t it, “But ain’t that America – home of the free?” Yes, why yes it is I am happy to say. And in America we are free and we have the right to free contract. This means just about anyone can start a business, and if you start a home-based business you don’t need much money to get started.Now then, why do you suppose that there are so many people who are self-employed working from home? Simple! It’s efficient, and that my friends, is the brilliance of it all. And you can bet with 15-million people working from home – there is strength in those numbers – big time!Indeed, starting a home-based business is quite efficient, there is not a lot of costs, you don’t have to commute, you don’t need to sign a ten-year lease for an office space, and there are tens of hundreds of different professions you can run right out of your home with merely a computer, a fax machine, and a telephone. The strength of home businesses is really the simplicity.Okay so, let’s say you want to start a business from your home, and let’s say you are ready to take the entrepreneurial plunge. Well then, what kind of business might you start? There are so many different types of choices; it’s hard to pick one. However, you should give a little philosophical thought to all this.Think about what types of services and products are most desired and needed, then figure out how you might go about providing those to people that are willing to pay. Maybe you want to start a business opportunity or franchise type business where someone has already figured out the business model and all the details, and all you have to do is take yourself and plug and play.Maybe you might be interested in a network marketing type business? Perhaps you’d like to be a consultant, or maybe get a license and become some type of professional such as a financial planner, an insurance broker, or some sort of other specialist. The great thing is there are so many choices of different types of businesses you can run out of your home, that there is really something for everyone. Indeed, hope you’ll please consider this.

Home Based Business Readiness

People from all generations have long wanted to start a home based business. Being your own boss instead of punching a time clock has a lot of appeal for most. Sadly, many will never get beyond the place of dreaming about owning their own home based business. There are many reasons to start your own business especially from home; you can have more flexibility in your schedule, more time for family and best of all no boss breathing down your neck. That being said, there are a few things you should know when looking for your home based business opportunity.DemandToo often people get creative and start a business based on what they like or want, and while this is not a bad idea there is a better way. You should first try to determine a need or demand and then fill that demand. When you create a product or service and then have to drum up interest, your success will be much slower. Therefore, the first rule of starting a home based business is to find a need or demand and satisfy it.Re-Create the WheelThere is something to be said for not re-creating the wheel. You will be miles ahead of the game when you use tried and true methods. Being a pioneer can be fun and challenging but when you are trying to get a business off the ground there are going to be plenty of trying and challenging moments without going off the trails blazed by others. In fact, if you look around a bit, you can find complete systems that will take you step by step through the process.MethodsThere are as many home based business ideas, as there are people. Nevertheless, one of the fastest growing home opportunities is in internet marketing. When the price of gasoline skyrocketed over the past few years’ people began looking for ways to do more from home. This led to a rise in internet usage and sales that opened the floodgates on a new home based business opportunity. Today with a little ingenuity and time, you can achieve a decent income from the comfort of your own home with a home computer and an internet connection.PersonalityAll of the opportunities in the world will do you little good if you do not have the wherewithal to see it through. The up side of a home based business, no boss, is also the down side. With no boss, there is no one to motivate you toward success. Be sure you are ready to motivate yourself especially during the difficult times that are sure to come along.Part and parcel to this is self-discipline, you will be required to set goals for you and your business and then push through to meet them. Whether you start your own pressure washing business or delve into internet marketing, you will want to set schedules, make calls and do all of the follow through on your home based business.FinallyThere are many things to consider when creating a home based business and this is by far not a definitive list. The bottom line when it comes to working for yourself, is to consider many avenues and then prepare yourself mentally and physically for the tasks at hand. You can create wonderful opportunities for your home based business success with just a little help.

Small Business Advertising Options

Business advertising is a complex area that must take into account a number of variable factors, from which demographics to target, which kind of media would be most suitable, to which advertising strategy is best to reach your audience and convince them to invest in your product or service. Small businesses have the additional burden of doing all of this within a small and inflexible budget. Fortunately, there are many options available to the entrepreneur.

The YellowPages is still one of the best ways for a small business to advertise. Your average phone directory will place your ad on a page relevant to your business, maximizing the number of people who may patronize your business. The popularity of the internet means that printed media is on the decline, but many phone directory companies include in their packages inclusion into their online edition. An advantage to an ad in the phone directory is the potential customer is probably already seeking out your business. In most other media, the ad actively seeks out the consumer.

Brochures are a handy option for small business advertising. There are companies who specialize in the production of fliers.These can be handed out or left for prospective customers to take. Some of these flier manufacturers may also drop distribute them to the mailboxes of residents in your area of choice for an additional cost. This is an attractive and common option for restaurants and cafes who can print their entire menu on the brochure.

Newspaper ads are another avenue available to the small business owner. The cost of newspaper ads are at an all-time low due to a decrease in readership. Many people get their news from the online editions of their favorite publications, so advertising online at their websites or others that would attract your target demographic is another possibility to explore.

There are other factors that small businesses must consider when jumping into business advertising. Larger companies have the luxury of testing their ads on focus groups and using other measures before ‘going live’. The best weapon small businesses have in achieving success is good word-of-mouth. Encouraging people to become loyal customers is thus essential. Coupons, discounts, and other deals are an often-used and smart incentive to attract new patrons. If a customer is satisfied with a product they were able to try at a discounted rate, there’s a good chance they’re willing to pay the full retail price for it.

Since many small businesses are on a tight budget, they sometimes try to cut costs by producing ads themselves. However, when an advertisement campaign fails it is more often the message rather than the medium that is to blame. It is therefore a wise idea for a small business to consult if not hire someone who specialises in advertising and/or media relations so that the most effective ad can be created. It’s pointless to spend money on advertising when there is no or insufficient return on the investment.

Developing credibility in the community and loyalty among customers is essential to any business, and advertising is a powerful and important tool to help achieve that.Small business advertising isn’t simple, but if planned accordingly it can help take a tiny start-up to the next level.

There is a way your business advertising [http://www.adboss.com.au/business-advertising] can use mass media. Adboss’s revolutionary tendering platform will help you find affordable space to promote your products or services. Small business advertising [http://www.adboss.com.au/business-advertising] has never been easier or more effective.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.